What Should You Look for in a Printing Company? Complete Guide for Marketers, Event Planners, and Businesses

Choosing a printing company in the United States is the focal point of each company, marketer, and event planner. Whether the resources are needed in the form of marketing collateral, exhibition materials, or custom event programs, the quality of the printer available and reliability will have a direct impact on both the perception of the brand and the return on investment. The below criteria is what should be reviewed and how to find a partner that will take the next event or campaign to the next level.

1. Range of Printing Capabilities:

A good company can provide high quality printing services with all formats such as:

Marketing Materials: If you are familiar with Business cards, Brochures, business flyers, Post cards, product catalogs, booklets, small banners for Retail and trade show signages, a company that deals in small format of printing should be able to help you with all these items.

Event & Exhibition printing: When you have an event coming you need special programs, invitations, directional signs, tickets, photo books, and promotional products done in many trade shows, conferences and expos.

Large-Format & Specialty Printing: When you need a large number of eye balls you turn towards Eye catching visuals in a form of Backdrops, Canopy tents, Personalized Booths, vehicle wraps, fabric backdrops, etc. These large formats products are often used to market your brand or company in a large gathering, such as events or exhibitions.

Having a one stop printing partner also streamline logistics and save your valuable time as you don’t have to get in touch with multiple companies for all small and big printing needs.

2. Print Quality Assurance & Technology

This is because the quality of your printed materials speak of your brand. You should always seek companies that offers:

• New age Digital and Offset printing which brings exceptional quality of print, colors and clarity.
• Provide the framework of special gloss paper, matte paper and finishing options as well as special binding available.
• Include a strong quality control system and experienced file reviews to get rid of mistakes before the eventual manufacturing.
• A company that follows all the steps and make sure the communication is there with you or your team on all aspects of printing such as- artwork proofs, printing, packaging and at last shipping.

3. Timely Delivery and Quick Delivery

When you have a date in mind for your next event, it is imperative that you choose a company that make no compromise with turn around time.

• A best company make sure your product is out for shipping in just 3-5 business days, or even in fewer days in case of a rush order.
• Present a country-wide coverage possibility, shipping straight to your event venue or company or even to the person of the certain event, business or person.
• Provide customer care services to respond at the last minute to editing and rush orders.

4. Personalization and Flexibility

Each event and campaign is one of its kind. The greatest printing enterprises:

Create made-to-order solutions across shape, size and finish all the way up to personalization

Will communicate with you to post your own designs and collaborate with in house designers, to make sure you get the best value for your paid price.

Print small or large products runs according to your strategy and budget.

5.Event, Exhibition, and Marketing experience

Always look for printing companies who have a history of servicing the trade shows, conventions, expos, and massively sized business events. They will realize:

• The relevance of the attention attracting exhibits and branded, impact on the collateral.
• What to do to seamlessly coordinate conference planners, venues and the logistics teams.
• Advanced demands of event printing, such as directional printing, company branded folders and on-site reprints.

6. Green Practices and Certifications

When the target market is people interested in sustainability, environmental awareness is essential.

It is possible to seek businesses with an environmentally friendly paper, inks and waste reduction programs.

Look out to get certifications or environmental pledges, particularly on mass volume prints or regular prints.

7. Online Tools and Open Pricing

The best printers are:

• Offers Transparent & Honest pricing that does not have hidden costs. They will tell you advance about the shipping charges, set-up costs, if any, and even taxes that you might need to pay depends where you buying from and shipping to.
• Full specifications of products on thieir website, proof-as-you-go, and frictionless-order pages.
• Phone, Emails &  Chat support for all your doubts and queries related to your purchase.

8. The Industries and Occasions That Depend On Printing Companies

Marketing Campaigns: posters, leaflets/flyers, post cards, mail outs, catalogues, presentation folders, stickers.

Events, Exhibitions; Signage,Canopies, Branded Fabric Backdrops , 10 ft or 20 ft booth graphics, event programmes, tickets, badges.

Business cards, letterheads, annual reports, training manuals.

Nonprofits and Higher Education: Fundraising booklets, promotional items, alumni newsletters, and research posters.

Conclusion: Right Partner of Print made the Difference

In comparing printing services in America, look at a wide and full service, quality, reliability, customizability and track record of success at the events. Look out for fast reliable, flexible and environmentally friendly printers who have a good review. Always capitalize on high ranker industry keywords in order to become visible, or in case you intend to market your own print business through the web.

Our way of choosing wisely means that that every event, marketing drive, or exhibition portrays your brand in the best light in making it leave a permanent impression on every customer or attendee.

Author: GraphicsZilla Creative Team

The GraphicsZilla Creative Team is a dynamic group of skilled designers, writers, and strategists who are committed to creating stunning graphics and compelling tales that bring your brand's vision to life in style and creativity.